Democrats are reeling. Is Stephen A Smith the way back to the White House?

The View, one of the US’s most popular daytime television programmes, was a vital campaign stop last year for Joe Biden and Kamala Harris. This week, it played host to a cable sports channel personality who might be nurturing political ambitions of his own.

Stephen A Smith was asked by co-host Alyssa Farah Griffin what he makes of hypothetical polls that show him among the leading contenders for the Democratic presidential nomination in 2028.

“I make of it that citizens, particularly on the left, are desperate,” Smith said in characteristically forthright style. “And I mean it when I say it: I think I can beat them all.”

Despite – or because of – his lack of political experience, Smith is emerging as an unlikely force in a Democratic party badly in need of critical friends, fresh ideas and blunt truth-telling. The idea of him running for the White House remains wildly speculative – but speaks volumes about a shift in the US media ecosystem and a blurring of the lines between culture, entertainment and politics.

The 57-year-old, born Stephen Anthony Smith in the Bronx in New York, began his career in print journalism, writing for newspapers such as the Philadelphia Inquirer, then made his name as a broadcaster, especially on ESPN. Smith is now the co-host of First Take, where he shares provocative opinions on basketball and other topics.

His fans include Kurt Bardella, a media relations consultant and Democratic strategist who watches First Take “religiously”. Bardella said: “He is out there with passion and charisma and he provokes emotion and conversation and debate. He has become the singular most influential person in all of sports.

“We live in a time where our politics is shaped and informed by culture more than at any time in our history. There’s that old adage that politics is just culture downstream, and Stephen A is a good embodiment of that.”

Smith’s star continues to rise. It emerged this week that he had agreed to a new ESPN contract worth at least $100m for five years. He will continue on First Take but reduce other sports-related obligations, increasing his opportunities for political commentary: in recent months he has appeared on Fox News, NewsNation and HBO’s Real Time with Bill Maher.

The Stephen A Smith Show, which streams on YouTube and iHeart, has featured interviews with Hakeem Jeffries, the House of Representatives Democratic minority leader; rightwing personality Candace Owens; and Andrew Cuomo, in his first interview since announcing his candidacy for New York mayor

The political chatter around Smith is also a symptom of the demoralisation in the leaderless Democratic party following last November’s defeat in elections for the White House, House and Senate. This week, for example, Democrats struggled to find a coherent response to Trump’s address to a joint session of Congress.

After nominating Hillary Clinton, Joe Biden and Kamala Harris in past elections, some in the party hunger for a fighter in the mould of Trump, an outsider not beholden to the traditional political establishment. And witnessing the rise of podcasters such as Joe Rogan and an entire “Maga” media ecosystem, they crave a liberal alternative.

In Smith, they see a bracing energy. He voted for Harris but has been outspoken in criticising Democrats for failing to connect with voters and for prioritising niche issues – which in his view includes the transgender community – and failing to address the concerns of a broader electorate.

In January, appearing alongside the Democratic representative Ro Khanna on Real Time with Bill Maher, he offered a blistering diagnosis of why Democrats lost to Trump: “The man was impeached twice, he was convicted on 34 felony counts and the American people still said: ‘He’s closer to normal than what we see on the left.’”

Smith added: “What voter can look at the Democrat party and say: ‘There’s a voice for us, somebody who speaks for us, that goes up on Capitol Hill and fights the fights that we want them fighting on our behalf’?”

His gift for storytelling and communicating impresses Bardella, a former spokesperson and senior adviser for Republicans on the House oversight committee. Bardella said: “His style of speaking, the directness, the boldness, the bombastic at times kind of PT Barnum-esque quality that he brings to the conversation is exactly what Democrats are lacking and exactly what made Donald Trump the showman such an appealing character to begin with when he arrived on the stage.

“Rather than just dismiss it or make fun of it or ignore it, Democrats would be wise to study what makes him so successful because there is nobody in the Democratic party that is as relevant a voice on a day-to-day basis as Stephen A Smith.”

It was striking that a January poll by McLaughlin & Associates for the 2028 Democratic nomination decided to include him in a survey that put Kamala Harris at 33%, Pete Buttigieg at 9%, Gavin Newsom at 7%, Alexandria Ocasio-Cortez at 6%, Josh Shapiro at 3%, Tim Walz at 3% and Smith at 2%.

Still, many Democrats would think twice before gambling on an outsider such as Smith or the billionaire businessman Mark Cuban. Lack of experience could be a liability in the eyes of some voters. Smith’s controversial statements and “yelling” style could alienate certain segments of the electorate. The perception of Smith as a celebrity candidate could undermine his credibility.

Bill Whalen, a former media consultant for politicians including the former California governor Arnold Schwarzenegger, said Smith’s eloquence and in-your-face style could be appealing to voters in this political moment: “But the question is, what does Stephen A Smith believe in at the end of the day? He’s been very vocal criticising the Democratic party. What positions does he hold? What does he believe in?

“The fact is, if you’re going to run for a party’s nomination in America, there are about a half a dozen or so issues in which you need to be on the right side. Otherwise, you’re not going to go very far. Where is Stephen A Smith on abortion? Where is he on DEI? Where is he on quotas and affirmative action? Where is he on crime? Where is he on spending?

“The list goes on. You just don’t know, so my advice to any Democrat looking at this is: before you become a Stephen A Smith supporter, give him a questionnaire and have him fill it out and see what the answers are.”

Whether Smith, who has a recurring guest-acting role on the ABC soap opera General Hospital, would want to take on a gruelling election campaign is far from certain.

He has expressed ambivalence on the topic but told the Daily Mail last month that “if the American people came to me and looked at me and said ‘Yo, man, we want you to run for office’, and I had a legitimate shot to win the presidency of the United States, I’m not gonna lie. I’ll think about that.”

But on Friday, Smith’s agent, Mark Shapiro, sought to quell the rumours, insisting at a conference in Boston: “He will not run for president. He’s going to continue to entertain those conversations, but he will not run for president.”

Still, the buzz reveals a bigger picture about Democratic soul-searching in the aftermath of election defeat. Trump proved effective at exploiting the new media ecology of podcasts, TikTok and other platforms in portraying the party as elitist, out of touch and obsessed with “woke” issues. Some Democrats are now recalibrating – for example, by removing gender pronouns from their social media accounts.

David Litt, an author and former speechwriter for Barack Obama, said: “Democrats, for most of my lifetime, which is 38 years at this point, sort of assumed we are dominant in the culture, whether or not we’re dominant politically. One of the things we learned from this most recent election is, that may not be the case and either things are more even than we thought or, I would even argue, the right, at least during the election season, took an advantage in the culture.

“It’s important that Democrats are saying our ‘political voices’ may not come from the world of politics, particularly at a moment when people are deeply sceptical of politicians. Who are some people who have ways of thinking and communicating that don’t sound like every politician out there? That search and that openness is going to end up being pretty useful and pretty important one way or the other.”

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Stephen Collopy

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